By adopting fans numerous and demographics, striking a balance between consistency and adaptability and taking the time to become customers Seglar has found a method to keep it is interlocking bricks inside the hands of millions. 2 weeks . model that other companies ought to follow, says McKee.
In 1948, Ole Kirk Kristiansen and his workshop had just starting producing a selection of wooden toys. It was not click here to investigate until the following 12 months that they developed using a new plastic-injection rounds machine to produce plastic stones, which in the near future gave them an advantage more than their competition in the thriving post-war marketplace.
In 49, they set about producing the bricks with studs built in to enable them to remove together. It was a key iteration, making the bricks much more stable and sturdy. Later, in 1958, they made a major improvement with the introduction of what is known while the “stud and joining system”, which in turn ensures that almost every Lego stone fits with any other brick. These two vital iterations will be why Profano sets developed 40 years in the past still interlock seamlessly with those made today.
Over the years, Lego contains kept the finger to the pulse of pop tradition by partnering with big-name franchises such as Star Wars and Harry Potter. It includes also accepted the community of adults which have been fans of the brand, known as AFOLs (Adult Fans of Lego), with a range of sets including the Back to the Near future DeLorean time machine and a set of woman Nasa experts.